Creating Twilio’s first web design system
Timeline: 2021
My role: Senior product designer
Problem
The Twilio website team had multiple style guides and component libraries floating around, creating an inconsistent brand experience.
Designing and developing a new website page often took months.
Solution
I worked with two designers and two engineers to develop a robust and WCAG 2.1 accessible design system.
We mapped each component to our Content Management System (CMS) to empower the marketing team to update pages without engineering support.
Results
50% reduction in the time it took to write, design, and develop a new website page.
Team OKR achieved: 45 components and patterns created in the first six months.